Table 2

Films containing the most frequently depicted brands (Marlboro and Silk Cut), by year of UK release, country of origin, British Board of Film Classification (BBFC) certification and number of appearances:

TitleRelease yearCountry of originBBFC ratingNumber of appearances*
Marlboro (21 appearances)
See No Evil Hear No Evil1989USA151
The Commitments1991Ireland/UK/USA151
Pulp Fiction1994USA182
Interview With the Vampire1995USA181
Muriel's Wedding1995Australia/France151
Men in Black1997USAPG1
Sliding Doors1998UK/USA151
Men in Black 22002USAPG2
Terminator 3: Rise of the Machines2003USA/Germany/UK12A6
The Simpson's Movie2007USAPG1
Silk Cut (14 appearances)
Bridget Jones's Diary2000UK/France156
About a Boy2002USA/UK/France/Germany126
Bridget Jones: The Edge of Reason2004UK/France/Germany/Ireland/USA151
  • * Based on the number of 5 min intervals where branding appears. Where additional forms of the same brand name (cigarettes, advert, billboard, etc) occurred in the same 5 min interval the additional appearances were counted separately.