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Contributors All authors contributed to the drafting of this editorial.
Funding The authors have not declared a specific grant for this research from any funding agency in the public, commercial or not-for-profit sectors.
Competing interests RB has received personal fees from AstraZeneca, Avillion, Cipla and Teva Pharmaceuticals; and is Chair of the New Zealand Asthma & Respiratory Foundation Adolescent and Adult Asthma Guidelines Group. The Medical Research Institute of New Zealand has received research funding from AstraZeneca, Cure Kids (NZ), Genentech and the Health Research Council of New Zealand.
Provenance and peer review Commissioned; externally peer reviewed.
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