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Contributors PN and DJF-K have contributed to the writing of the attached editorial. PN had a substantial contribution in the conception and design of this editorial with guidance from DJF-K. Final review was done by both authors.
Funding The authors have not declared a specific grant for this research from any funding agency in the public, commercial or not-for-profit sectors.
Competing interests None declared.
Provenance and peer review Commissioned; externally peer reviewed.