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Contributors RH wrote this editorial.
Funding The authors have not declared a specific grant for this research from any funding agency in the public, commercial or not-for-profit sectors.
Competing interests RH is a member of the medical advisory board of Nightbalance (Philips), which develops and sells a positional therapy device. He is also a medical advisory board member of Dreem company. He has received speakers fees from Philips and Resmed companies.
Patient consent for publication Not required.
Provenance and peer review Commissioned; externally peer reviewed.
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