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Twitter @DrAzizSheikh, @MomeEdi
Contributors AS drafted the editorial and both AS and MM reviewed it.
Funding The authors have not declared a specific grant for this research from any funding agency in the public, commercial or not-for-profit sectors.
Competing interests AS is the director and MM a co-investigator of the HDR UK BREATHE Hub.
Patient consent for publication Not required.
Provenance and peer review Commissioned; externally peer reviewed.