Demographical characteristic of the survey sample (N= 1484)
| Demographical groups | N | %* |
| Gender | ||
| Men | 675 | 45.5 |
| Women | 809 | 54.5 |
| Age | ||
| 16–24 | 191 | 12.9 |
| 25–34 | 260 | 17.5 |
| 35–44 | 269 | 18.1 |
| 45–54 | 226 | 15.2 |
| 55–64 | 213 | 14.2 |
| 65 and over | 325 | 21.9 |
| Ethnicity | ||
| White | 1257 | 84.7 |
| Other ethnic backgrounds | 226 | 15.2 |
| Social grade | ||
| AB (high) | 266 | 17.9 |
| C1 | 383 | 25.8 |
| C2 | 317 | 21.4 |
| D | 226 | 15.2 |
| E (low) | 292 | 19.7 |
| Smoking status | ||
| Current smoker | 391 | 26.3 |
| Ex-smoker | 267 | 18.0 |
| Non-smoker | 825 | 55.6 |
| Familiarity with cancer | ||
| No | 413 | 27.8 |
| Yes (someone close) | 1067 | 72.1 |
↵* Some variables do not add up to 100% due to missing data.