| SMOG | Flesch reading ease | ||||
| n | Score | Reading age | Score | Reading age | |
| Leaflets | 47 | 10.8 (9.2 to 15.4) | 16 (14 to 20) | 60 (25 to 68) | 14 (11 to 17) |
| Websites | 14 | 12.7 (9.2 to 15.4) | 18 (17 to 20) | 52 (46 to 68) | 15 (11 to 17) |
| Tabloid leaders | 8 | 10.2 (8.9 to 13.5) | 16 (14 to 19) | 66 (35 to 74) | 13 (11 to 20) |