rss
Thorax 66:856-861 doi:10.1136/thoraxjnl-2011-200053
  • Smoking

Cross-sectional association between smoking depictions in films and adolescent tobacco use nested in a British cohort study

Editor's Choice
  1. James D Sargent2
  1. 1School of Oral and Dental Sciences, University of Bristol, Bristol, UK
  2. 2Department of Pediatrics, Dartmouth Medical School, Hanover, New Hampshire, USA
  1. Correspondence to Dr Andrea E Waylen, School of Oral and Dental Sciences, University of Bristol, Bristol BS1 2LY, UK; andrea.waylen{at}bristol.ac.uk
  1. Contributors This publication is the work of the authors. AEW serves as guarantor for the contents of the paper.

  • Received 18 February 2011
  • Accepted 9 August 2011

Abstract

Objective To assess associations between exposure to smoking depictions in films and adolescent tobacco use in a British population cohort.

Methods Data on exposure to smoking in films and smoking behaviour were collected from 5166 15-year-old adolescents in the UK. Main outcome measures were smoking initiation (ever tried a cigarette) and current smoking status. Social, family and behavioural factors were adjusted for, together with alcohol use and peer smoking as potential mediators. Data from all existing cross-sectional studies examining the effects of exposure to smoking in films were summarised in a meta-analysis.

Results Higher exposure to smoking in films was associated with a dose-response increase in the risk of smoking initiation even after adjusting for confounders. Adolescents in the highest exposure quartile were 1.73 (95% CI 1.55 to 1.93) times (RR) more likely to initiate smoking than those in the lowest quartile. They were more likely to report current smoking after adjusting for social and familial factors (RR 1.47 (95% CI 1.07 to 2.02)), but the association attenuated after including behavioural factors (RR 1.34 (95% CI 0.95 to 1.87)). The meta-analysis shows that, after aggregation of all relevant data, viewing smoking in films increases the risk of smoking onset by over 100% (combined RR 2.13 (95% CI 1.76 to 2.57)) and the risk of current or established smoking behaviour by 68% (combined RR 1.68 (95% CI 0.40 to 2.01)).

Conclusions This study provides evidence that adolescents in the UK and elsewhere who are exposed to smoking depictions in films are more likely to initiate smoking. Given the association between smoking and poor health outcomes, these data justify a review of film ratings.

Footnotes

  • See Editorial, p 844

  • Linked articles 200489, 200095, 200789.

  • Funding JDS received funding for the content analysis of movie smoking from the National Institutes of Health (CA 77026) and the American Legacy Foundation.

  • Competing interests None.

  • Ethics approval Ethics approval was provided by Avon Longitudinal Study of Parents and Children (ALSPAC) Law and Ethics Committee and the local research ethics committee.

  • Provenance and peer review Not commissioned; externally peer reviewed.

Relevant Article